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What do football managers and Vodafone have in common? Nothing and thats the problem.

There are is one golden rule when opperating in the transfer market:

Never announce publicly that you are interested in a player. Why? Because the selling club will take advantage of the situation and put the price up. What does this have to do with the Newbury based company?

Vodafone have bleated on about the Iphone ever since they missed out on getting the rights to sell the Iphone in the UK. Vittorio Colao has said that the company has been penalised by the situation and the Vodafone Finance director stated that the company would like to offer the phone in more of its markets. These were Vodafone’s fatal mistakes which have lead to Orange claiming rights to sell the latest models of the Iphone.

Apple will have no doubt seen the headlines and reports hinting at the importance that the company places on the device and will have raised the bar and increased the number of hoops it asked Vodafone to jump through in order to join O2 in the exclusive club.